Guide on How to Start a Food Delivery Business in Nigeria {2023}

How to Start a Food Delivery Business

How to Start a Food Delivery Business

With the increasing demand for food delivery services in Nigeria, starting a food delivery business can be a profitable venture. However, launching a successful food delivery business requires proper planning, execution, and marketing strategies. In this comprehensive guide, we will provide you with a step-by-step process and essential tips on how to start a food delivery business in Nigeria in 2023.

Key Takeaways:

  • Starting a food delivery business in Nigeria can be lucrative, given the rising demand for convenient and reliable food delivery services.
  • Proper planning, execution, and marketing strategies are crucial to launching a successful food delivery business.
  • A solid business plan serves as a roadmap for your business’s growth and helps secure funding.
  • Setting up a delivery infrastructure, building a website or mobile app, and establishing partnerships with local restaurants are crucial steps in starting a food delivery business.
  • Implementing effective marketing and operational strategies, such as utilizing social media and customer reviews, is essential for success in the food delivery industry.

Understanding the Food Delivery Market in Nigeria

Nigeria’s food delivery industry has experienced tremendous growth over the past few years, with the emergence of several food delivery startups. The increasing demand for convenience and reliability has made food delivery a popular option for urban dwellers, especially millennials and professionals with little time to prepare meals.

According to a report by Statista, the food delivery market in Nigeria is projected to reach $2.3 billion by 2023, with an annual growth rate of 13.7%. This represents a significant opportunity for entrepreneurs looking to venture into the food delivery business in Nigeria.

The market is still relatively fragmented, with no dominant player accounting for a significant market share. This leaves room for new entrants to establish themselves and compete in the industry.

Emerging trends in the food delivery market in Nigeria include the adoption of technology, such as mobile apps and online payment systems, to enhance the customer experience. Additionally, the rise of cloud kitchens, which are delivery-only restaurants, presents an opportunity for food delivery businesses to partner with cloud kitchens to expand their menus and reach a wider customer base.

Developing a Solid Business Plan

A well-structured business plan is crucial to the success of any business, including a food delivery service. Your business plan should outline your target market, marketing strategy, competitive analysis, financial projections, and operational details. It should also include an executive summary that succinctly summarizes the key points of your plan.

When creating your business plan, start with a clear understanding of your target market. Who are your customers, and what do they want? Are you targeting busy professionals, families, or college students? Understanding your target market will help you tailor your marketing strategy and delivery services to meet their needs.

Conducting a competitive analysis is also critical to the success of your business. Research other food delivery businesses in Nigeria and identify their strengths and weaknesses. This will help you differentiate your service and develop a unique value proposition that sets you apart from the competition.

Another crucial aspect of your business plan is financial projections. This should include your projected revenue, expenses, and profits for the first few years of operation. You should also develop a pricing strategy that takes into account your costs and competitive landscape.

Finally, your business plan should include operational details, such as your delivery infrastructure, technology platforms, and staffing needs. Determine the most efficient and cost-effective delivery methods, such as partnering with third-party delivery companies or creating your own in-house delivery team. Decide on whether to build a website or mobile app and invest in the necessary technology. Additionally, identify the skills and training required for your delivery personnel to ensure timely and efficient service.

By developing a solid business plan, you will have a clear roadmap for starting and running a successful food delivery business in Nigeria.

Setting Up Your Food Delivery Business

Now that you have developed a solid business plan for your food delivery service, it’s time to set up your business. Here are the steps to start a food delivery business:

Register Your Business

The first step is to register your business with the Corporate Affairs Commission (CAC) in Nigeria as a legal entity. This will give your business credibility and protect you from legal liabilities that may arise in the future.

Acquire Necessary Licenses and Permits

Next, you need to acquire necessary licences and permits from relevant authorities, such as the National Agency for Food and Drug Administration and Control (NAFDAC) and the Lagos State Environmental Protection Agency (LASEPA). These licences and permits ensure that your business complies with health and safety regulations and can operate legally in Nigeria.

Set Up a Delivery Infrastructure

Your food delivery business requires a reliable delivery infrastructure to transport orders to customers promptly. This may include acquiring vehicles, bikes, or even partnering with third-party delivery services such as Gokada or MAXOkada. Additionally, consider using technology such as GPS tracking to monitor and optimize your delivery process.

Build a Website or Mobile App

Develop a user-friendly website or mobile app to enable customers to place orders online seamlessly. Ensure that your website or app is optimized for mobile devices since most customers access food delivery services through their smartphones.

Establish Partnerships with Local Restaurants

Partnering with local restaurants is an effective way to offer a wide variety of food options to your customers. You can negotiate partnerships that allow you to promote their menus through your platform while offering them a commission on each order. This way, both parties benefit, and you can expand your customer base.

Hire and Train Delivery Personnel

Your delivery personnel represent the face of your business and play a critical role in ensuring customer satisfaction. Therefore, it’s essential to hire people who are reliable, responsible, and customer-oriented. Provide them with adequate training on customer service, order management, and safe driving practices.

By following these steps, you can set up your food delivery business in Nigeria and start delivering delicious meals to your customers.

Implementing Effective Marketing and Operational Strategies

Launching a food delivery business is just the beginning. After setting up your infrastructure and launching your service, you need to implement effective marketing and operational strategies to increase your customer base and ensure customer satisfaction. Here are some food delivery business tips and best practices for food delivery business in Nigeria:

1. Leverage Social Media

Social media has become a powerful tool for businesses to connect with their target audience. Utilize platforms like Instagram, Facebook, and Twitter to showcase the best of your service, including mouth-watering food pictures and customer testimonials. Interact with your followers regularly, respond promptly to inquiries, and capitalize on hashtags to increase your social media presence.

2. Implement Targeted Advertising Campaigns

One of the most effective ways to reach your target audience is through targeted advertising campaigns. Platforms like Google Ads and Facebook Ads allow you to create campaigns that specifically target users based on their location, interests, and behavior. This increases the likelihood of your service being seen by potential customers who are most likely to be interested in what you offer.

3. Leverage Customer Reviews and Referrals

Your existing customers are your best brand ambassadors. Encourage satisfied customers to leave reviews on your website or social media pages, and use these reviews as social proof to attract more customers. Additionally, consider offering referral programs that incentivize customers to refer their friends and family. This can be a powerful way to increase your customer base and generate more revenue.

4. Focus on Operational Efficiency

One of the keys to success in the food delivery industry is operational efficiency. Ensure that you have a streamlined delivery process that minimizes delivery times and ensures timely delivery of meals. Additionally, make sure that your customer service is top-notch, with a responsive team that can quickly address any customer concerns or complaints.

5. Maintain Quality and Consistency

As your business grows, it can be challenging to maintain consistent quality across all aspects of your service. However, consistency is essential to building a strong brand and ensuring customer satisfaction. Standardize your delivery process, train your personnel to uphold your service standards, and invest in quality control mechanisms to maintain the quality of your food and service.

By implementing these food delivery business tips and best practices, you can differentiate yourself from your competitors, attract more customers, and ensure long-term success in the food delivery industry in Nigeria.


Starting a food delivery business in Nigeria can be a challenging yet rewarding endeavor. However, with the right strategies, planning, and execution, your business can thrive in the competitive food delivery market. Remember to do your research, understand the market dynamics, develop a solid business plan, set up your infrastructure, and implement effective marketing and operational strategies.

It’s also important to constantly adapt to changing market trends, listen to customer feedback, and strive for excellence in your service. By consistently delivering quality food and exceptional customer service, you can build a loyal customer base and establish your brand in the industry.

With the growing demand for convenient and reliable food delivery services, there has never been a better time to start a food delivery business in Nigeria. So, take the first step, stay focused, and work hard towards achieving your entrepreneurial dreams. Best of luck on your journey!


Q: How do I start a food delivery business in Nigeria?

A: To start a food delivery business in Nigeria, you need to follow a few key steps. First, develop a solid business plan that outlines your target market, competitive analysis, and financial projections. Next, set up your business by registering it, acquiring necessary licenses and permits, and establishing a delivery infrastructure. After that, build a website or mobile app, establish partnerships with local restaurants, and hire and train delivery personnel. Finally, implement effective marketing and operational strategies to promote and run your business successfully.

Q: What are the potential benefits of starting a food delivery business in Nigeria?

A: Starting a food delivery business in Nigeria can offer several benefits. Firstly, there is a rising demand for convenient and reliable food delivery services, presenting ample opportunities for growth and profitability. Secondly, the food delivery market in Nigeria is still relatively untapped, allowing new entrants to establish themselves and capture market share. Additionally, the flexibility of the business model allows for scalability and adaptation to changing consumer behaviors and preferences.

Q: How can I market my food delivery business effectively?

A: To effectively market your food delivery business, you can utilize various strategies. Firstly, establish a strong online presence by creating a website and leveraging social media platforms to promote your service and engage with potential customers. Secondly, implement targeted advertising campaigns that reach your target audience and highlight the unique value proposition of your business. Additionally, leverage customer reviews and referrals to build credibility and trust. Remember to continually analyze and refine your marketing strategies based on customer feedback and market trends.

Q: What are some operational strategies to ensure efficient food delivery?

A: To ensure efficient food delivery, there are several operational strategies you can implement. Firstly, optimize your delivery routes to minimize travel time and maximize efficiency. Secondly, invest in technology and systems that allow for seamless order processing, tracking, and communication with customers and delivery personnel. Additionally, prioritize timely and accurate order fulfillment by setting realistic delivery timeframes and establishing effective quality control processes. Finally, ensure proper training and ongoing support for your delivery personnel to maintain consistent service quality and customer satisfaction.

Q: How can I stand out from the competition in the food delivery industry?

A: Standing out from the competition in the food delivery industry requires differentiation and a focus on customer satisfaction. Firstly, offer a unique value proposition that sets your business apart, such as specialized cuisines, eco-friendly packaging, or personalized customer experiences. Secondly, prioritize exceptional customer service, ensuring prompt and friendly communication, accurate order fulfillment, and timely issue resolution. Additionally, regularly seek customer feedback and make improvements based on their preferences and suggestions. By consistently delivering excellent service and exceeding customer expectations, you can differentiate your business and build a loyal customer base.